Tiffany & Co. - vertical bus stop poster & superboard
In 2013, I created a series of advertisement for Tiffany & Co. Christmas edition. For this campaign, the audience is men age 25-30 with 40k-60k annual income, living in metropolitan city such as New York, Toronto or Los Angeles. They are busy bees in corporate, tech-savvy environment and are family men in good relationships. They rent condos or small house in the city. They use public transit or car ride to travel to downtown for work.
These ads utilized Illustration vector instead of exclusive models and jewelries photography to be able to produce at lower cost. I targeted a middle-class audience with the message of: "You might not have time to go shopping but you can complete your last minute shopping online (at) tiffany.ca" for the holiday season.
This project includes: 1 ad concept for a vertical billboard and 1 ad concept for a superboard. Mock-ups are included for both version to show how the ad would be when they are live in different light condition.
These ads utilized Illustration vector instead of exclusive models and jewelries photography to be able to produce at lower cost. I targeted a middle-class audience with the message of: "You might not have time to go shopping but you can complete your last minute shopping online (at) tiffany.ca" for the holiday season.
This project includes: 1 ad concept for a vertical billboard and 1 ad concept for a superboard. Mock-ups are included for both version to show how the ad would be when they are live in different light condition.
Tiffany & Co. Christmas Vertical
Concept 2013
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Bus Stop Vertivle Ad - Nightlight
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Bus Stop Vertical Ad - Daylight
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Tiffany & Co. Christmas Superboard Concept
Superboard Flat Concept - Daylight
Superboard Flat Concept - Nightlight
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Superboaard Curve Out Concept - Daylight
Superboard Curve In Concept - Nightlight
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