medible chef - THESIS DESIGN
Welcome to the world of THC infused food! I chose this topic as my graduation thesis as I believe cannabis will be legalized and cannabis cuisine will be a mainstream topic in the coming years. Many shy away from cannabis as a medicine because society has been conditioned through propaganda for decades to view cannabis as a destructive and even lethal substance, and this attitude has lingered a lot longer than the scientific evidence that disputes the premise. Medible Chef is a cannabis-advocate brand that promotes a delicious, flavourful way to consume cannabis through different cuisines and brought up the awareness surrounding labelling. The book also includes labels for you to use at home when making your own edibles. I collected recipes, created all the dishes for beautiful photographs and put the book together including recipes, instructions, tips and custom labels.
This cookbook targets female audiences, age 35-40. They enjoy cooking and they also use cannabis once or twice weekly for pain management. They are non-smokers with children. They own their home, working full time and make around 60k-70k annually. They host weekend dinner at their house for friends and family. They choose holistic practitioners and they were recommended cannabis as an alternative to minimize the long term health effects of pharmaceutical medication. They live a healthy lifestyle, go to the gym and/or exercise daily. They do not smoke cigarettes or drink alcohol.
In this project: Branding, food photography, typography, printing process, layout design.
This cookbook targets female audiences, age 35-40. They enjoy cooking and they also use cannabis once or twice weekly for pain management. They are non-smokers with children. They own their home, working full time and make around 60k-70k annually. They host weekend dinner at their house for friends and family. They choose holistic practitioners and they were recommended cannabis as an alternative to minimize the long term health effects of pharmaceutical medication. They live a healthy lifestyle, go to the gym and/or exercise daily. They do not smoke cigarettes or drink alcohol.
In this project: Branding, food photography, typography, printing process, layout design.
A quick look at the cookbook layout
The branding process book Layout
The branding process book gives you a behind-the-scene view of Medible Chef branding process and the layout of the final products. Including sketches and mind maps, the book rationalized the ideas behind the brand, the cost of making the product itself to give audiences a full view on a graphic designer's process of building a brand and its products from scratch.
Belgian Waffle
Teriyaki Fried Rice
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Smashed Potatoes
French Toast
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Spaghetti with Buttered Shrimp
Goulash
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Medible Chef Exhibit Banner 2015
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Action Shot: Cutting into Pecan Banana Bread
Baked Salmon Ingredients Layout
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Action Shot: Whipping up the Ingredients for the cannabis infused cookies
Omlette Ingredients Layout
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Action Shot: Dipping the Strawberry in Cannabis Infused Chocolate
Mac 'n Cheese Ingredient Layout
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Canna Flour Ingredients
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Hash brown ingredients
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Canna Oil Ingredients
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